DOD SBIR/STTR Training & Advocacy

The heart of your business success lies in its marketing. Marketing is a process by which a product or service is introduced and promoted to potential customers.

MARKETING

 
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MARKETING RESOURCE LIST

There is a wealth of free or low-cost tools designed to help even the smallest teams manage their marketing efforts with relative ease. Below are several such tools, ranging from templates to free webinars, that will help you save time, get organized, and/or help you establish and maintain a marketing schedule.   Access our Tip Sheet on this subject by clicking HERE.

Trade show attendance

Trade shows are a great opportunity for business development, which is why it essential to develop a strategy. Below are some practical steps to help you maximize your effectiveness at trade shows. Access our Tip Sheet on this topic by clicking HERE.

CRAFTING A MISSION-FOCUSED BRAND STATEMENT

You’ve spent years developing a better/faster/ cheaper solution for an existing problem in your industry; you’ve researched your target audience and polished up your presentation pitch; you’re ready to get out there and talk to potential customers. Before you do, however, you should consider whether you’ve given the same attention to crafting a compelling brand identity as you did to crafting your product’s value proposition. Access our Tip Sheet on this subject by clicking HERE.

HOW TO CREATE A BRAND STYLE GUIDE

A brand style guide is an internal document for use by your employees that explains how to communicate with your audience in any given situation. A style guide details everything from writing tone and grammar, to images and logo usage. Consistency is integral to building trust with your audience and maintaining a strong brand identity.  Access our Tip Sheet on this subject by clicking HERE.

OBTAINING A DOMAIN NAME

Your domain name is the website address where potential leads access your website. Google.com and amazon.com are famous examples of such. Although a domain names can be any combination of letters and numbers and can have a range of domain name extensions from .com to .biz, you want to keep it as close to your company’s name as possible so users can easily remember it. Access our Tip Sheet on this subject by clicking HERE.

INTRODUCTION TO CONTENT MANAGEMENT SYSTEMS

A CMS is a computer platform that helps users create and modify digital content, i.e., a website or blog. There is a wide variety of CMS services to choose from, each with their own unique pros and cons, but two of the most widely used and highest rated CMSes are WordPress and Squarespace.  Access our Tip Sheet on this subject by clicking HERE.

HOW TO DESIGN A COMPELLING WEBSITE

Now that you’ve registered a domain name and chosen your content management system, it’s time to start designing your website. The ideal website design should be both functional and aesthetically compelling – visitors should not have to expend effort trying to find the information they seek, nor will they take your business seriously if your website looks like it was last updated in 1999. For the best results, it is helpful to hire a professional website designer to build out your site or touch up your work, but this may not be in everyone’s budget. If you plan to make your website without professional guidance, below are some helpful tips to optimize your site’s effectiveness in attracting leads. Access our Tip Sheet on this subject by clicking HERE.