Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.

 

Lesson 1: What We Now Know 

  • History of the Corporation

  • Startups Are Not Smaller Versions of Large Companies

  • Waterfall Development

  • Customer vs. Product Development

  • Entrepreneurial Education

Lessons 1.5A and 1.5B: Business Models and Customer Development 

  • Value Proposition 

  • Customer Segments

  • Revenue Streams

  • Key Resources

  • Customer Development Processes 

  • Minimum Viable Product

  • Market Opportunity Analysis

Lesson 2: Value Proposition 

  • Value Proposition and the Minimum Viable Product

  • Customer Archetype

  • MVP Physical & Web/Mobile

  • Common Mistakes With Value Proposition

Lesson 3: Customer Segments 

  • Product Market Fit

  • Rank and Day in the Life

  • Multiple Customer Segments

  • Market Types Introduction: Existing, Resegmented, New, Clone

  • Consequences of Not Understanding a Market

Lesson 4: Channels

  • Distribution Channels Overview

  • Web Distribution 

  • Physical Distribution

  • Direct Channel Fit

  • Indirect Channel Economics

  • OEM Channel Economics

Lesson 5: Customer Relationships

  • Paid Demand Creation

  • Earned Demand Creation

  • Get Physical

  • Viral Loop

  • Web Customer Acquisition Costs

Lesson 6: Revenue Models

  • How Do You Make Money

  • Revenue Streams and Price

  • Direct and Ancillary Models

  • Common Startup Mistakes

  • Market Types and Pricing

  • Single and Multiple Side Markets

  • Revenue First Companies

  • Market Size and Share

Lesson 7: Partners

  • Partner Definition

  • Partner Resources

  • Partner Types

  • Greatest Strategic Alliance

  • Joint Business Development

Lesson 8: Resources, Activities and Costs

  • Four Critical Resources

  • Financial Resources

  • Human Resources

  • Qualified Employees and Culture

  • Intellectual Property Overview