DOD SBIR/STTR Training & Advocacy

Lean Entrepreneurship

LESSON 6: Revenue Models

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Optional Reading for this lesson:

Startup Owner's Manual

  • pp. 176-179
  • pp. 257-270
  • pp. 429-459

 

 

 

  • What are the metrics that matter for your business model?
  • Did anything change about Value Proposition, Customers/Users, Channel, Customer Relations?

In this lesson, we will learn about:

  • How Do You Make Money
  • Revenue Streams and Price
  • Direct and Ancillary Models
  • Common Startup Mistakes
  • Market Types and Pricing
  • Single and Multiple Side Markets
  • Revenue First Companies
  • Market Size and Share

Optional Exercises for this lesson:

  • Test pricing in front of 100 customers on the web, 15 customer non-web
  • What’s the revenue model strategy?
  • What are the pricing tactics?
  • Draw a diagram of payment flows
 

1. Common Mistakes

3. Direct & Ancillary Models             

5. Common Startup Mistakes

7. Single & Multiple Side Markets

9. Market Type & Revenue

11. Key Revenue Model Questions

2. Revenue Streams & Price

4. Pricing

6. Market Types & Pricing

8. Revenue First Companies

10. Draw The Diagram