DOD SBIR/STTR Training & Advocacy

Lean Entrepreneurship

LESSON 4: Channels

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Optional Reading for this lesson:

Business Model Generation

  • pp. 126 - 168
  • pp. 296 - 351

In this lesson, we will learn about:

  • Distribution Channels Overview
  • Web Distribution 
  • Physical Distribution
  • Direct Channel Fit
  • Indirect Channel Economics
  • OEM Channel Economics
 

Introduction

2. Web Distribution

4. Indirect Channel Economics               

6. Channel Profit Fit

1. Distribution Channels Overview

3. Physical Distribution

5. Direct Channel Fit

7. OEM Channel Economics