DOD SBIR/STTR Training & Advocacy

Lean Entrepreneurship

LESSON 2: Value Proposition

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In this lesson, we will learn about:

  • Value Proposition and the Minimum Viable Product
  • Customer Archetype 
  • MVP Physical & Web/Mobile
  • Common Mistakes With Value Proposition

Optional Exercises for this lesson:

  • What are the Pain Relievers, Gain Creators and key features?-
  • What is the resulting MVP?
  • Propose experiments to test your value proposition
  • What constitutes a pass/fail signal?
  • Talk to at least 5-10 potential customers
  • Update your business model canvas with changes

Optional Reading for this lesson:

Business Model Generation

  • pp. 146 - 150
  • pp. 161 - 168
  • pp. 200 - 211

Startup Owner's Manual

  • pp. 85 - 97
  • pp. 112 - 125
  • pp. 203 - 221
  • pp. 260 - 266
 

1. Value Proposition

3. Value Prop & MVP

5. Talk To Customers

7. Value Proposition Services                 

9. Pain Killers:Problem or Need

11. Gain Creators Hypotheses

13. MVP Physical

15. MVP

17. Common Mistakes

2. Customer Archetype

4. Value Proposition Product

6. Pain Killers – Hypotheses

8. Pain Killers – Ranking

10. Gain Creators Ranking

12. MVP Webmobile

14. The Art of The MVP

16. Value Prop Questions

18. Types of Value Proposition

19. Technology and Market Insight