DOD SBIR/STTR Training & Advocacy

Lean Entrepreneurship

LESSON 1.5: Business Models and Customer Development

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In these lessons, you will learn to use the Business Model Canvas (BMC) to identify:

  • Value Proposition 
  • Customer Segments
  • Revenue Streams
  • Key Resources
  • Customer Development (CD) Processes 
  • Minimum Viable Product (MVP)
  • Market Opportunity Analysis
 

1. What Is A Company

3. BMC Value Proposition

5. BMC Channels

7. BMC Revenue Streams

9. BMC Key Partners

11. BMC Costs

13. Customer Development Process

15. Hypothesis Testing

17. Pivot

19. Customer Validation

21. Total Available Market

2. Business Model

4. BMC Customer Segments

6. BMC Customer Relationships

8. BMC Key Resources

10. BMC Key Activities

12. Hypotheses Or Guesses

14. CD Done by Founders

16. Minimum Viable Product

18. Customer Discovery

20. Market Opportunity Analysis

22. Market Size Summary