DOD SBIR/STTR Training & Advocacy

Lean Entreprenuership

LESSON 1: What We Now Know

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Optional Exercises for this lesson:

  • Identify your market size
  • Propose experiments to test your value proposition, customer segment, channel and revenue models
  • What constitutes a pass/fail signal for each test?
  • Talk to at least 10 potential customers
  • Update your business model canvas with changes

Optional Reading for this lesson:

Startup Owner's Manual

  • pp. 51 - 84
  • pp. 188 - 199
  • pp. 457 - 459

Business Model Generation

  • pp. 86 - 111
  • pp. 135 - 145

1. History of The Corporation

3.Strategy

5. Waterfall Development

7. Organization

2. Not Smaller Versions of...

4.Process

6. Customer vs Product Dev

8.Entrepreneurial Education