DOD SBIR/STTR Training & Advocacy

Lean Entrepreneurship

LESSON 3: Customer Segments

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In these lessons, you will learn about:

  • Product Market Fit
  • Rank and Day in the Life
  • Multiple Customer Segments
  • Market Types Introduction: Existing, Resegmented, New, Clone 
  • Consequences of Not Understanding a Market
 

1. Product Market Fit

3. Rank & Day In The Life

5. Customer Pains

7. Customer In Context

9. Two Sided Market

11. E. Coli Example

13. Existing Market

15. New Market

17. Existing Market Extended

19. New Market Extended

21. Consequences

2. Jobs To Be Done